From owner-freebsd-chat Tue Feb 16 11:35:57 1999 Received: from smtp04.primenet.com (smtp04.primenet.com [206.165.6.134]) by hub.freebsd.org (8.8.8/8.8.8) with ESMTP id LAA24480 for ; Tue, 16 Feb 1999 11:35:55 -0800 (PST) (envelope-from tlambert@usr02.primenet.com) Received: (from daemon@localhost) by smtp04.primenet.com (8.8.8/8.8.8) id MAA26596; Tue, 16 Feb 1999 12:46:47 -0700 (MST) Received: from usr02.primenet.com(206.165.6.202) via SMTP by smtp04.primenet.com, id smtpd026513; Tue Feb 16 12:46:38 1999 Received: (from tlambert@localhost) by usr02.primenet.com (8.8.5/8.8.5) id MAA23974; Tue, 16 Feb 1999 12:35:20 -0700 (MST) From: Terry Lambert Message-Id: <199902161935.MAA23974@usr02.primenet.com> Subject: Re: We should all read this To: jcwells@u.washington.edu Date: Tue, 16 Feb 1999 19:35:18 +0000 (GMT) Cc: freebsd-chat@FreeBSD.ORG In-Reply-To: from "Jason C. Wells" at Feb 15, 99 09:17:53 pm X-Mailer: ELM [version 2.4 PL25] MIME-Version: 1.0 Content-Type: text/plain; charset=US-ASCII Content-Transfer-Encoding: 7bit Sender: owner-freebsd-chat@FreeBSD.ORG Precedence: bulk X-Loop: FreeBSD.org > http://www.oreilly.com/ask_tim/ > > Good talk about how PR can be done. OK, for a short article. I suggest the following books: Crossing the Chasm : Marketing and Selling High-Tech Products to Mainstream Customers -- Geoffrey A. Moore Harperbusiness ISBN: 0887307175 Inside the Tornado : Marketing Strategies from Silicon Valley's Cutting Edge -- Geoffrey A. Moore Harperbusiness ISBN: 0887307655 Successful Marketing Strategy for High Tech Firms (Artech House Professional Development and Technology Management Library) -- Eric Viardot Artech House ISBN: 0890067708 Marketing High Technology : An Insider's View -- William H. Davidow Free Press ISBN: 002907990X The Macintosh Way -- Guy Kawasaki Addison-Wesley Pub Co ISBN: 0673461750 Selling the Dream : How to Promote Your Product, Company, or Ideas-And Make a Difference-Using Everyday Evangelism -- Guy Kawasaki Harperbusiness ISBN: 0887306004 How to Drive Your Competition Crazy : Creating Disruption for Fun and Profit -- Guy Kawasaki Hyperion (Adult Trd Pap) ISBN: 0786881631 Rules for Revolutionaries : The Capitalist Manifesto for Creating New Products and Services -- Guy Kawasaki, Michele Moreno, Gary Kawasaki Harperbusiness ISBN: 0887309968 Radical Marketing : From Harvard to Harley, Lessons From Ten That Broke the Rules and Made It Big -- Glenn Rifkin Harperbusiness ISBN: 0887309054 Terry Lambert terry@lambert.org --- Any opinions in this posting are my own and not those of my present or previous employers. To Unsubscribe: send mail to majordomo@FreeBSD.org with "unsubscribe freebsd-chat" in the body of the message