From owner-freebsd-chat Tue Feb 16 21:51:50 1999 Delivered-To: freebsd-chat@freebsd.org Received: from superior.mooseriver.com (superior.mooseriver.com [208.138.31.113]) by hub.freebsd.org (Postfix) with ESMTP id 6AF3510EB1 for ; Tue, 16 Feb 1999 21:51:39 -0800 (PST) (envelope-from jgrosch@superior.mooseriver.com) Received: (from jgrosch@localhost) by superior.mooseriver.com (8.8.8/8.8.8) id VAA05167; Tue, 16 Feb 1999 21:51:31 -0800 (PST) (envelope-from jgrosch) Message-ID: <19990216215131.A5145@mooseriver.com> Date: Tue, 16 Feb 1999 21:51:31 -0800 From: Josef Grosch To: Terry Lambert , jcwells@u.washington.edu Cc: freebsd-chat@FreeBSD.ORG Subject: Re: We should all read this Reply-To: jgrosch@mooseriver.com References: <199902161935.MAA23974@usr02.primenet.com> Mime-Version: 1.0 Content-Type: text/plain; charset=us-ascii X-Mailer: Mutt 0.91.1i In-Reply-To: <199902161935.MAA23974@usr02.primenet.com>; from Terry Lambert on Tue, Feb 16, 1999 at 07:35:18PM +0000 Sender: owner-freebsd-chat@FreeBSD.ORG Precedence: bulk X-Loop: FreeBSD.org On Tue, Feb 16, 1999 at 07:35:18PM +0000, Terry Lambert wrote: > > http://www.oreilly.com/ask_tim/ > > > > Good talk about how PR can be done. > > OK, for a short article. > > I suggest the following books: > > Crossing the Chasm : Marketing and Selling High-Tech Products > to Mainstream Customers -- Geoffrey A. Moore > Harperbusiness > ISBN: 0887307175 > > Inside the Tornado : Marketing Strategies from Silicon > Valley's Cutting Edge -- Geoffrey A. Moore > Harperbusiness > ISBN: 0887307655 > > Successful Marketing Strategy for High Tech Firms (Artech > House Professional Development and Technology Management > Library) -- Eric Viardot > Artech House > ISBN: 0890067708 > > Marketing High Technology : An Insider's View -- William H. > Davidow > Free Press > ISBN: 002907990X > > The Macintosh Way -- Guy Kawasaki > Addison-Wesley Pub Co > ISBN: 0673461750 > > Selling the Dream : How to Promote Your Product, Company, > or Ideas-And Make a Difference-Using Everyday Evangelism > -- Guy Kawasaki > Harperbusiness > ISBN: 0887306004 > > How to Drive Your Competition Crazy : Creating Disruption > for Fun and Profit -- Guy Kawasaki > Hyperion (Adult Trd Pap) > ISBN: 0786881631 > > Rules for Revolutionaries : The Capitalist Manifesto for > Creating New Products and Services -- Guy Kawasaki, Michele > Moreno, Gary Kawasaki > Harperbusiness > ISBN: 0887309968 > > Radical Marketing : From Harvard to Harley, Lessons From Ten > That Broke the Rules and Made It Big -- Glenn Rifkin > Harperbusiness > ISBN: 0887309054 Second the recommendation for anything Guy Kawasaki has written. He used to be the product manager for the Mac at Apple. I have heard him speak in Chicago and he was interviewed by Terry Gross of the radio program "Fresh Air" He is a very intelligent person who has spent a lot of time successfully pushing an excellent product with very poor upper management backup. He is not shy about sharing his ideas. Josef -- Josef Grosch | Another day closer to a | FreeBSD 3.0 jgrosch@MooseRiver.com | Micro$oft free world | UNIX for the masses To Unsubscribe: send mail to majordomo@FreeBSD.org with "unsubscribe freebsd-chat" in the body of the message