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To: garycorc@idt.net
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Subject: Re: "The competition" 
In-reply-to: Your message of "Sat, 15 Mar 1997 02:39:55 EST."
             <332A524B.7C32@mail.idt.net> 
Date: Sat, 15 Mar 1997 00:30:53 -0800
Message-ID: <8736.858414653@time.cdrom.com>
From: "Jordan K. Hubbard" <jkh@time.cdrom.com>
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> "FreeBSD - there are no limits to what you can do with it."
> ...
> "FreeBSD - there are no limits to where it can take you..."

Both far too long.  A good slogan is brief.  "Just do it."
"Where do you want to go today?"  "Coke is it"*

All pretty short.

					Jordan

* I actually included this last one as an example of the idea
  gone wrong.  "Coke is *what*?" this slogan always made me
  wonder.  Perhaps "coke" is neuter in all languages which
  have noun genders, and they're giving us non-natives a free tip?