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Date:      Tue, 3 Sep 2013 17:34:25 +0000
From:      =?utf-8?Q?Paul=20Nowak=2C=20CEO=20PressPad?= <paul@presspadapp.com>
To:        <freebsd-cvsweb@FreeBSD.org>
Subject:   =?utf-8?Q?Learn=20Why=20Your=20Readers=20Are=20Dropping=20out?=
Message-ID:  <c202bf259f569a84e8b7c587efc97a28c52.20130903173416@mail96.us2.mcsv.net>

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=E2=9D=9D Read "ps" to add your magazine to App Store for FREE
------------------------------------------------------------

Learn Why Your Readers Are Dropping out =E2=80=93 Sales Funnel for Digital=
 Publishers
http://bit.ly/funnels-in-publishing

How to get conversions higher than 100%? How to estimate the cost of winni=
ng the reader over? Why marketing is not always broken=2C when there are n=
o sales?

If you think of funnels as a piece of kitchenware and do not see a bigger=
 connection between them and your magazine on the iPad=2C this article is=
 for you.

In a nutshell=2C a funnel is a percentage value of the conversion from one=
 step of the process to the other one. For instance=2C if my application g=
ets downloaded by 1000 people on their iPads=2C I am interested in how man=
y of them actually opens it on their device (fun fact: it=E2=80=99s not 10=
0%).

In this article I cover:
* What Should Mobile Magazine Publishers Measure
* Why Look at Funnels Instead of Observing the Sales Alone
* Good Practices When Working with Funnels
* And Bonus Content: Inverting the Funnel

Read more on our blog: http://bit.ly/funnels-in-publishing

Paul Nowak
PressPad CEO

PS We will add your magazine to App Store Newsstand for free =C2=BB http:/=
/bit.ly/free-ipad-app

Follow
@njet on Twitter (http://twitter.com/njet)

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Copyright =C2=A9 2013 PressPad=2C All rights reserved.
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