Date: Wed, 7 Nov 2007 18:36:03 +0000 From: Ashley Moran <work@ashleymoran.me.uk> To: Ted Mittelstaedt <tedm@toybox.placo.com> Cc: jamesh@lanl.gov, Chad Perrin <perrin@apotheon.com>, freebsd-questions@freebsd.org Subject: Re: New FreeBSD art? Message-ID: <CE7602CC-B17A-4DDF-AB8F-833D213270B8@ashleymoran.me.uk> In-Reply-To: <BMEDLGAENEKCJFGODFOCIEBGCFAA.tedm@toybox.placo.com> References: <BMEDLGAENEKCJFGODFOCIEBGCFAA.tedm@toybox.placo.com>
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On Nov 07, 2007, at 5:59 am, Ted Mittelstaedt wrote: > You probably won't find any. One of the (many) problems with the > new logo is the large color variation. This makes it look > "real kewel" when it's displayed on the cover of a CD case, > or a poster or a book. But shrinking it down would remove all > of that and you would end up with essentially a red splotch. > > If you compare for example the daemon on the CD cover of > the version 1.1 release, pictured here: > > http://www.mckusick.com/beastie/shirts/bsd4_3.html > > Note the fine shading and variation on the shadow part of the > daemon. Now, compare that to the later renditions on the "powered by" > logos here: > > http://www.freebsd.org/art.html > > Notice how the fine shading is gone and replaced with a single > uniform black. > > Whoever built the daemon image for the Powered By logos must > have spent hours and hours and hours on getting the shading to > look acceptable on the much smaller Powered By image. It works > because the daemon image is not a simple shape image, it's outline > is complex. The same trick would not work for the red ball, it > would just end up looking like a red moon being eclipsed. Now I've compared them I see your point. > The primary reason the new logo was dreamed up was due to > complaints by one of the core members that whenever they did > a presentation about FreeBSD people would waste a huge amount > of time getting through the "yer logo looks like Satan" stage > before he could actually talk about the operating system itself. > They wanted a "kewel" looking logo that could be plastered on > large posters, CD cases, book covers, and such marketing materials > without ignorant people thinking it was some kind of devil worship > cult at the trade shows. They wern't at all concerned with > a logo that would look good on a "powered by" entry on a > webpage. I didn't follow the debate first time round but I remember hearing something along these lines (also that the new one looks like a sex toy, I must be too innocent to understand that one...). I didn't really see the point of changing the logo, possibly because I never realised that there were so many ignorant people at presentations like you describe. There are plenty of ignorant people around, I just didn't know so many ended up looking at FreeBSD. I assumed, though, that the new logo was designed to replace the old one. I've got nothing against Beastie, I just figured that if the FreeBSD team wanted to be identified by the red horned globe that I should be using that in its/his place. I have in any case gone with one of the Powered By logos. >> While I'm on the subject, can anyone open the SVG version? > > URL please? http://www.freebsd.org/logo.html (under vector formats) Ashley -- blog @ http://aviewfromafar.net/ linked-in @ http://www.linkedin.com/in/ashleymoran currently @ home
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