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Date:      Fri, 13 Sep 2002 21:31:10 -0400
From:      Tom Rhodes <trhodes@FreeBSD.org>
To:        Murray Stokely <murray@freebsdmall.com>
Cc:        advocacy@FreeBSD.org, mwlucas@blackhelicopters.org
Subject:   Re: FreeBSD PR (long, rambling -- bear with me)
Message-ID:  <20020913213110.12e6661e.trhodes@FreeBSD.org>
In-Reply-To: <20020913173803.B92101@freebsdmall.com>
References:  <20020913143941.A2346@blackhelicopters.org> <006c01c25b71$9adf6940$6e01a8c0@CITYMOUSE> <20020913173803.B92101@freebsdmall.com>

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Should I work on updating the papers?  If so just email them to me, or
perhaps snail mail would be better?  Thanks!



On Fri, 13 Sep 2002 17:38:03 -0700
Murray Stokely <murray@freebsdmall.com> wrote:

> On Fri, Sep 13, 2002 at 05:04:59PM -0500, GB wrote:
> > * Professionally formatted white paper comparing FreeBSD-based
> > solutions to Windows/Linux in various situations.
> 
>   Have you seen the BSDi/WindRiver whitepapers that cover this?
> Updating those would be a good place to start.  We've handed out many
> many tens of thousands of those documents over the years.
> 
> > * FAQs or introductory documents directed at specific groups (again,
> > I keep thinking of utter newbies, those who've dabbled in Linux and
> > the I.T. professional, but there are likely other groups as well).
> > In a perfect world, of course, everyone finds Perfect Wisdom by
> > R-ingTFM -- but we don't live in a perfect world, so every bit we do
> > to make the learning curve easier helps make inroads.
> 
>   Our FAQ and Handbook are our introductory documents.  The Handbook,
> in particular, has been simplified a great deal lately to make it more
> accessible to complete beginners (Randy Pratt's wonderful screenshots
> to walk the user step by step through installation).  Did you have
> something else in mind?  In my view, these are already taken care of,
> so please let me know if you think these need to be changed or if
> completely different documents need to be written.
> 
> > * Some standard press materials/backgrounders that the media could
> > download, such as:
> > 
> >  -- FreeBSD vs. Linux vs. Windows vs. Mac OS (a one-page table)
> 
>   http://www.FreeBSD.org/~murray/OS.pdf
>   (based on an earlier comparison by Bob Bruce, and with input from
>   the folks on hackers@)
> 
>   FreeBSD Mall, Inc. has handed out tens of thousands of these at
> tradeshows, along with the whitepapers mentioned above.  It needs to
> be updated a bit.  Also, it is far too large for 8.5x11 or A4, we used
> large glossy prints folded in half.
> 
> >  -- Major sites running FreeBSD
> 
>   Our definitive list is maintained in the Handbook, chapter 1.  On my
> travels through Asia I've learned of a few other big customers that
> should probably be added to that list.
> 
> >  -- Uptime/reliability stats
> 
>   We need to trumpet the Netcraft Uptime surveys better.  My
> membership to the full Netcraft surveys has lapsed, but the PR person
> should definitely subscribe to get the full reports.  I'm not sure
> what the cost is.  The Foundation and FreeBSD Mall, Inc could probably
> pay the cost.
> 
> > Again, this is material that's already out there, but the No. 1 rule
> > with the press is that reporters like to have things handed to them
> > -- make it easy to do the research and even easier to write, and
> > you'll have more press than the competition.
> 
>   Yes, I think we need a new area of the FreeBSD web site dedicated to
> marketing.  Another group of people that should be targetted is
> hardware vendors.  I've been approached in the past by hardware
> vendors that have had some requests for FreeBSD drivers but they just
> don't have enough information to make the business case for it.  We
> need to make our marketing area answer those questions.
> 
>   I think the way to start is to collect the relevant information on a
> third party web site for now.  Once the project achieves critical
> mass, we'll import it to freebsd.org and maintain it from there.
> 
>       - Murray
> 
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> 


-- 
Tom (Darklogik) Rhodes
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