From owner-freebsd-advocacy Fri Jun 12 00:00:33 1998 Return-Path: Received: (from majordom@localhost) by hub.freebsd.org (8.8.8/8.8.8) id AAA18417 for freebsd-advocacy-outgoing; Fri, 12 Jun 1998 00:00:33 -0700 (PDT) (envelope-from owner-freebsd-advocacy@FreeBSD.ORG) Received: from softweyr.com ([204.68.178.33]) by hub.freebsd.org (8.8.8/8.8.8) with ESMTP id AAA18395 for ; Fri, 12 Jun 1998 00:00:24 -0700 (PDT) (envelope-from wes@softweyr.com) Received: from softweyr.com (zaphod.softweyr.com [204.68.178.35]) by softweyr.com (8.8.8/8.8.7) with ESMTP id BAA16973; Fri, 12 Jun 1998 01:00:07 -0600 (MDT) (envelope-from wes@softweyr.com) Message-ID: <358223CE.D366C172@softweyr.com> Date: Sat, 13 Jun 1998 01:01:34 -0600 From: Wes Peters Organization: Softweyr llc X-Mailer: Mozilla 4.05 [en] (X11; I; FreeBSD 2.2.6-RELEASE i386) MIME-Version: 1.0 To: phil grainger CC: advocacy@FreeBSD.ORG Subject: Re: I don't even read unix review ... References: <199806111630.CAA00376@m1.gdr.net.au> Content-Type: text/plain; charset=us-ascii Content-Transfer-Encoding: 7bit Sender: owner-freebsd-advocacy@FreeBSD.ORG Precedence: bulk X-Loop: FreeBSD.ORG phil grainger wrote: > > but I can't blaim them if there advertisers are saying go with NT > stories/product reviews. > the commercial unix market is pretty tightly controlled. > after all, where would advocating freebsd get them ? > a lot of p$%^&-off advertisers ... > does WC even advertise in it ? > phil The decisions aren't as simple as that. There are already a handful of NT rags, and very few remaining UNIX zines. The argument lies more along the lines of "We can stay with the UNIX crowd, and get declining ad revenues, or we can jump in with the NT crowd and try not to disappear in the noise." Every other magazine that has tried this approach in the past 3 years has died much more quickly and mercifully than they really deserved, starting with the "UNIX Today" -> "Open Systems Today" toilet paper weekly. They were so far off base they changed their name for "Open VMS", for all the good it did either them OR the Vomit Making System. So, the choices are: Remain the premier UNIX monthly journal, keep the editorial standards high (compared to the rest of the morons in this industry), and do our best to keep the ad revenues inline with the readership, or Spend 6 months or less getting completely ignored because now we're competing with the likes of the Ziff-Davis juggernaut, the publishing arm of the Evil Wintel Hegemony (sorry, Brett, but it's true!), and then disappear forever into the winter of our own ignorance and greed. -- "Where am I, and what am I doing in this handbasket?" Wes Peters Softweyr LLC http://www.softweyr.com/~softweyr wes@softweyr.com To Unsubscribe: send mail to majordomo@FreeBSD.org with "unsubscribe freebsd-advocacy" in the body of the message