Date: Sat, 15 Mar 1997 11:24:12 +0000 From: Robin Melville <robmel@innotts.co.uk> To: "Mike O'Brien" <obrien@antares.aero.org>, chat@freebsd.org Subject: Re: Nuances Message-ID: <l03010d00af5032a07ef5@[194.176.130.59]> In-Reply-To: <199703150859.AAA09431@anpiel.aero.org>
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At 12:59 am -0800 15/3/97, Mike O'Brien wrote: > Jordan, you're right, this is a good basic idea: "no limits". >Ads must be targeted, and the narrower the audience the narrower the >ad. [...] > Our target audience is very narrow: those who specify an >operating system. They have to a) know what one is, and b) know (or >think they know, and as advertisers the last thing we want to do is >disabuse them of this notion) enough about them to make such a >decision. In a case like this, a more literate approach is probably >better, at the cost of a few more words: How about this for a first stab: "In a world of bloated systems and bloated prices; "In a world of corporate hype and mediocre products; "In a world of lock-ins, where everything you need is extra; "In a world where 'industrial strength' means string and sellotape; " "Did you ever dream of a system: " "that actually works as advertised? "that was built from the ground up to be clean, mean, and efficient? "that is so solid it will run for ever? "where *you* have control? " "We made your dream a reality. " "FreeBSD: the secret is out. Alternative slogans might be: "FreeBSD: Free software for a free world "FreeBSD: Your dream is our reality "FreeBSD: Share the dream or any similar cornball idea ;) I see the graphic as a clean green on white with black lettering. A good image might be a single tall pine towering over stunted shrubs or some such. Key messages are the "free" of FreeBSD implying multiple connotations of freedom from corporate hype/lockins/kludge, clean and different, uncluttered, streamlined, efficient and so on. A sort of return to pioneer enthusiasm. Just my 2pence.... Robin. ---------------------------------------------------------------------- Robin Melville, Addiction Information Services Nottingham Alcohol & Drug Team Tel: +44 (0)115 952 9478 Fax: +44 (0)115 952 9421 work: robmel@nadt.org.uk home: robmel@innotts.co.uk Pages: http://www.innotts.co.uk/~robmel (home page) http://www.innotts.co.uk/nadt (substance misuse pages) ----------------------------------------------------------------------
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