Date: Thu, 22 Oct 1998 18:01:16 -0600 From: Brett Glass <brett@lariat.org> To: Garance A Drosihn <drosih@rpi.edu>, advocacy@FreeBSD.ORG Subject: Re: Where's the 3.0 press release? Message-ID: <4.1.19981022175807.066828a0@mail.lariat.org> In-Reply-To: <v0401170ab25573c1d46d@[128.113.24.47]> References: <4.1.19981022161928.06751be0@mail.lariat.org>
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Press releases need to be sent out in advance of availability of a product, since they can easily take a week to two weeks to translate into press coverage. As any experienced PR person knows, a press release saying "this has already shipped" takes a back seat to announcements that come ahead of the ship date. Why? Because if you wait, reporters say, "It's already shipped. It's old news." Psychologically, they feel more important and powerful if they are able to give ADVANCE notice of events. FYI. --Brett At 07:46 PM 10/22/98 -0400, Garance A Drosihn wrote: >I don't think the CD-ROM's are pressed yet, which is to say, >people can't "pick up a copy at their favorite store". It >would be good to have a press release once people can order >it from Walnut Creek. > >--- >Garance Alistair Drosehn = gad@eclipse.its.rpi.edu >Senior Systems Programmer or drosih@rpi.edu >Rensselaer Polytechnic Institute To Unsubscribe: send mail to majordomo@FreeBSD.org with "unsubscribe freebsd-advocacy" in the body of the message
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