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Date:      Sun, 8 Apr 2012 14:40:12 +0200
From:      Tony <abletony84@gmail.com>
To:        freebsd-questions@freebsd.org
Subject:   FreeBSD's backwards webdesign / corporate identity
Message-ID:  <CADnJ0kHO+5dzNZdBCWjH=nmKK=WROUhm+z0vAsn62cdFB3zzrA@mail.gmail.com>

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Hello!

As much as I love FreeBSD, I'm a bit alarmed by its webdesign / corporate
identity. Since FreeBSD is the world's best OS, I believe it should have a
design that reflects this. A design that is so neutral and stripped of any
unnecessary details that the user's attention is directed straight on to
the content as opposed to how the content looks. A design that you can look
at over and over without getting annoyed.

The current design is an uneven mix of various styles, and seems more
forced than well thought out. First you have the shiny Satanic 3D-lookalike
logo (yes, despite what y'all say, it's still Satanic) that might look cool
the first few times one looks at it. Now though it's more like "what the
hell *is* that thing anyway"? (ref: Tres
Logos<http://www.amazon.com/Tres-Logos-Robert-Klanten/dp/3899552679/ref=sr_1_1?ie=UTF8&qid=1332777820&sr=8-1>;
)

Then you have a surrounding layout trying to cater to that logo, but fails
miserably as it was made by programmers as opposed to people with an actual
education in design <http://www.royalacademy.org.uk/>. There is no natural
flow <http://en.wikipedia.org/wiki/Laminar_flow>; and the whole thing just
comes off as corny <http://www.urbandictionary.com/define.php?term=corny>; -
and this makes us all look bad. I also hear
PostgreSQL<http://www.postgresql.org/>is planning to sue FreeBSD for
stealing its design.

I propose a new, supersimple look for FreeBSD based on
Helvetica<http://www.youtube.com/watch?v=wkoX0pEwSCw>.
No devil logo, no bells and whistles, just straight forward "FreeBSD" - the
world's best operating system. So simple that hardly anything it will go
out of fashion and need to be replaced, so simple that it'll remain as
current now as it will be a hundred years from now.

"Perfection is achieved, not when there's nothing left to add, but when
there's nothing left to take away."

Tony
http://siegelgale.com/ <http://www.designcouncil.org.uk/>;
http://www.designcouncil.org.uk/



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