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Date:      Fri, 14 Jul 2000 13:06:14 +0930
From:      Greg Lehey <grog@lemis.com>
To:        FreeBSD Chat <chat@FreeBSD.ORG>
Subject:   Re: [Fwd: Bill explains .NET vaporware to Steve]
Message-ID:  <20000714130614.T30012@wantadilla.lemis.com>

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----- Forwarded message from "David L. Sifry" <dsifry@linuxcare.com> -----

> 
> Something for all of you conspiracy theorists out there... :-)
> 
> Dave
> -- 
> David L. Sifry, Chief Technology Officer
> Linuxcare, Inc.  
> 415.354.4236 tel, 415.701.7457 fax
> dsifry@linuxcare.com, http://www.linuxcare.com/
> 
> Linuxcare. Support for the revolution.
> Delivered-To: dsifry@linuxcare.com
> User-Agent: Microsoft-Outlook-Express-Macintosh-Edition/5.02.2022
> Date: Thu, 13 Jul 2000 11:12:42 +0900
> To: "David L. Sifry" <dsifry@linuxcare.com>
> X-Mozilla-Status2: 00000000
> 
> biztech conf Topic  134: Microsoft Antitrust Litigation, continued
> # 684: A mean kinda funny. (dmasson) Tue Jul 11 00(09:50) 101 lines
> 
>  Something that found its way to one of my mailing lists:
> 
>  Bill and Steve sat down for their weekly meeting. After some chit-chat . .
> .
> 
>    SB: Bill, all week I've been hearing rumours about this .Net thing you're
>  cooking up.  Some of the rumours say it's a better way of providing
> services
>  to our
>  customers, and  that doesn't sound right.
> 
>    BG: It's not.
> 
>    SB: Well what is it then?
> 
>    BG: It's a way of tying all of our products together, IIS, IE, Office,
> all
>  tied to Windows,  all using Microsoft development tools, and all relying on
>  Microsoft protocols
>  over the    Internet.
> 
>    SB: Ah, that's more like it. So how are you planning to do it?
> 
>    BG: I don't know.
> 
>    SB: How's that?
> 
>    BG: Well, we need to provide some new functions that aren't available
>  today,
>  that  people really need, and that only come with Microsoft servers and
>  clients.
>  And, we need to build these functions under the guise of doing something
>  else, so we can
>  spring them  on the market by surprise.
> 
>    SB: That makes sense. If we announce our intentions up front, then that
>  rabble from  Sherwood will have it up and running before we've finished our
>  marketing
>  plan, let  alone our development plan. So what are the new functions?
> 
>    BG: I don't know.
> 
>    SB: Then why are we talking about it?
> 
>    BG: Wait, wait. I'm just getting to the good part. I have an idea on how
>  we
>  can get our  customers to define the functions for us, without letting
>  anyone know that
>  that's what's  happening.
> 
>    SB: Intriguing. Go on.
>  BG: Okay. First we announce .Net, and start a big promotion about how it's
>  going to  change everything. We'll call it Next Generation or something.
> 
>    SB: Without even knowing what it is.
> 
>    BG: Right.
> 
>    SB: So what's new about that?
> 
>    BG: I haven't got to that part yet.
> 
>    SB: Okay. Business as usual. Then what?
> 
>    BG: So we keep churning the story with more announcements about how great
>  ".Net"  is going to be. Then we look at all the cool stuff other people are
>  doing
>   is going to be. Then we look at all the cool stuff other people are doing
>  with the  Internet, and we start including that with our announcements. Our
>  press
>  releases will  say that Microsoft is making it possible to do those things
>  for the first
>  time.
> 
>    SB: Still business as usual.
> 
>    BG: Here's the good part. The online forums are going to be filled with
>  posts
>  saying  that we're just copying everybody else.
> 
>    SB: And how does that help us? Get to the point.
> 
>    BG: Well some of our customers are bound to assume that we know what
> we're
>  doing.
>    They'll be so convinced that we have something up our sleeve, and they'll
>  be
>  so bugged  at those smug Linuxers, that they'll start defending us in the
>  newsgroups.
>  They'll start  posting things like, "When Microsoft finishes .Net I'll
>  finally be able to do
>    such-and-such." And that's it.
> 
>    SB: That's what?
> 
>    BG: We watch all the forums and newsgroups. We collect all the posts that
>  say
>  "I'll   finally be able to do such-and-such", and that's our new set of
>  functions. I
>  figure it should only take us about six months, or so, to get some idea of
>  what .Net
>  is.
> 
>    SB: [smiles] That's brilliant. Microsoft innovation strikes again!
>   And the sound of laughter rang through the halls of Redmond.
> 
> 


----- End forwarded message -----

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