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Date:      12/11/98 3:39:26 AM Pacific Daylight Time
From:      sarrage@msn.com
To:        sarrage@msn.com
Subject:   resume 
Message-ID:  <199812112045.RAA22719@ul1.satlink.com>

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MIKE A. SARRAGE                                                        Springfield, Massachusetts 01107
Phone: (413) 733-9872  
										
			

MARKETING / BUSINESS DEVELOPMENT / MEDIA

Marketing, International Business, International Trade, International Economics,
Publishing,  Internet Commerce and Print Media Specialist

Extensive Educational Background, Superior Analytical, Quantitative and Computer Skills

Visionary, multidisciplined and degreed leader with strong growth record in production and profitability. Talented communicator and presenter. Enthusiastic, creative and focused with unusual ability to identify and act on opportunities. A self-starter with transferable marketing and leadership skills, committed to achieving organizational and personal goals and objectives. Strong customer service orientation with ability to integrate marketing, sales service strategies and alliance building techniques into existing business plans. Able to initiate change and implement concepts. 
													

PROFESSIONAL EXPERIENCE

MANAGING DIRECTOR	1992 - Present
International Business Directories, Inc.	Springfield, Massachusetts

	Combine exceptional market cognizance with a practiced business sense. Publish Hong Kong and U.S. Exporters Directories. Drive the development and implementation of market expansion strategies. Generate customized marketing and presentational strategies to maximize account development opportunities with the largest customers. Place advertisements in international business and airline magazines, trade magazines and the Internet. Optimized the use of targeted international direct mail to promote contract sales to advertisers.

• Established long-term alliances and relationships; continue to sell directories to over 14,000 North American companies, and to companies in over 60 countries. Placed advertisements in over 80 major publications.
• Established a profitable Internet web site in a commission based partnership with over 400 affiliate web sites. 

•	Advised clients on product sources, international risk assessment, economic conditions, international trade and product market potential.

INDEPENDENT AGENT	1991 - 1992
Hong Kong Trade Development Council	U.S., Canadian & Mexican Markets 

	Pioneered new territories and spearheaded the marketing of trade directories throughout the U.S., Canada and Mexico. Networked with, and provided information to, key groups and individuals. Developed comprehensive marketing plans; researched and targeted key prospects. Created print advertisements; performed media placement, telephone marketing, fulfillment and product source referrals. Demonstrated winning presentations. Executed administrative tasks and special projects to achieve objectives.

•	Generated over 18,000 trade inquiries from 18 countries; increased trade volume by more than $40,000,000 in less than 1 year.

•	Collaborated with 5 Hong Kong Trade Development Offices to answer and follow up on product source inquiries.
		Continued

Confidential Resume of

MIKE  A. SARRAGE	Page 2


EXECUTIVE MANAGEMENT	1985 - 1990
World Auto Exchange / Marco Auto Sales	Springfield, Massachusetts / New York, New York

	Coordinated business development, fulfillment, administrative, public relations and marketing activities for these exporters with annual export sales volume of $10,000,000+. Utilized planning and organizing skills, negotiation and authority to achieve market objectives and quality performance standards. Configured price models; oversaw U.S. transportation, customs, international shipping and export documentation of exported vehicles. 

•	Participated in market valuation, purchase and export of 800+ automobiles per year.
													

EDUCATION & TRAINING

Western New England College - Springfield, Massachusetts
MASTER OF BUSINESS ADMINISTRATION, 1995
BACHELOR OF ARTS IN ECONOMICS, 1989

Additional courses, seminars and workshops:

18 graduate credits beyond MBA, including some Ph.D.-level work in macro-economics
													

COMPETENCIES

Lotus 123 • Lotus Freelance Graphics • Lotus Approach • Excel • PowerPoint
Word • Pagemaker • WordPerfect • MS Front Page
													

INTERESTS & ACTIVITIES

Reading / Travel / Outdoor activities
													

PERSONAL

Willing to perform work related travel / Willing to relocate
Date of Birth: July 12, 1966


REFERENCES AND FURTHER DATA AVAILABLE UPON REQUEST



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