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Date:      Thu, 26 Apr 2001 17:50:41 -0700
From:      "David O'Brien" <obrien@FreeBSD.ORG>
To:        Dennis <dennis@etinc.com>
Cc:        hackers@FreeBSD.ORG
Subject:   Re: BSDI and Marketing 101
Message-ID:  <20010426175041.C19809@dragon.nuxi.com>
In-Reply-To: <5.0.2.1.0.20010426195703.03222e50@mail.etinc.com>; from dennis@etinc.com on Thu, Apr 26, 2001 at 08:00:35PM -0400
References:  <5.0.2.1.0.20010426185733.023fbec0@mail.etinc.com> <5.0.2.1.0.20010426185733.023fbec0@mail.etinc.com> <20010426171255.A13209@dragon.nuxi.com> <5.0.2.1.0.20010426195703.03222e50@mail.etinc.com>

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On Thu, Apr 26, 2001 at 08:00:35PM -0400, Dennis wrote:
> At 08:12 PM 04/26/2001, David O'Brien wrote:
> >On Thu, Apr 26, 2001 at 07:03:47PM -0400, Dennis wrote:
> > > I saw BSDIs retail product of FreeBSD in a local bookstore the other day,
> > > and it became sadly clear why LINUX, although highly inferior, is so much
> > > more widely used. Right next to Freebsd (priced at $129.95) was Mandrake
> > > LINUX for $29.95.
> >
> >I should use your quote from this morning... but I won't.
> >You don't understand channel marketing.  And I'll just leave it at that.
> 
> Actually I do. Channel marketing requires a marketing base, which they dont 
> have. You have to establish a base before you can gouge.

What you fail to realize is computer stores and bookstores *want* and
have requested the $129.95 product.  They want even more expensive ones
than that.   The really don't care for $29.95 products as the margins are
too low for their liking -- unless they feel the product is a "leader"
one.
 
-- 
-- David  (obrien@FreeBSD.org)

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