Date: Wed, 22 Mar 2017 21:21:04 -0400 From: "Jason Tan" <jason@eminence-events.com> To: <freebsd-questions@freebsd.org> Subject: <ADV> First Time In Singapore - Virtual Reality And Experiential Marketing Message-ID: <0.0.64.E1.1D2A373BDB742B2.0@drone22.ral.icpbounce.com>
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=C3=82 if you cannot read this email, please click here Eminence Events =C3=82 >From The UK, A One Day Virtual Reality And Experiential Marketing Workshop APRIL 19th, Wednesday Direct from the UK, Eminence Events presents Singapore=C3=A2=C2=80=C2=99s f= irst experiential and virtual reality Masterclass. This award-winning masterclass presented by [1]BEcause Experiential Marketing will showcase an international array of the most exciting, and effective experiential marketing campaigns and event activations for consumer brands. Brimming with insights tailored specifically for brand owners, this masterclass offers you a [2]hands-on virtual reality (VR) experience, allowing you to try out the latest and most cutting-edge VR technology. What's in it for me? * Be inspired by the most disruptive campaigns from around the world * Learn different experiential strategies and techniques * Discover how to integrate experiential into your marketing mix * Learn how to plan and execute a truly great activation * Understand how to activate and measure/evaluate your campaign $980 per person ($588 after PIC grant) Early Bird Before 31 March 2017 $780 per person ($468 after PIC grant) [3]19 APRIL, Wednesday from 10am to 5pm Includes lunch, 2 tea breaks, technology trials sets, notes and complimentary Augmented Reality (AR) headgear. [4][jpeg] =C3=82 Group discounts apply, please contact us at +65 6532 5127 or email us at [5]prominence@eminence-event.com This full day masterclass allows participants to get up close and personal with great marketing and event ideas by leading global brands. It will also give you the chance to experience the power of virtual reality that is revolutionising the channel. This is the first time that the award-winning UK group will be in Singapore to showcase experiential marketing for the future. For one day only, get firsthand knowledge and experience for yourselves what the next wave of brand activations in Asia will be like. You will learn about: 1. Rave vs revenue campaigns 2. 7 types of experiential strategies and techniques 3. Building blocks of great activations 4. What is true experiential 5. Available Virtual Reality tools and technologies 6. Putting together your own experiential campaign: processes, costs, timelines 7. Measurement matrices to calculate ROI Evaluation and analyses 8. New strategies to derive more from your marketing spend Agenda For The Day: 10:00am to 10:30am Introduction to experiential marketing 10:30am to 11:30am What are rave and revenue campaigns? 11:30am to 11:45am Break 11:45am to 01:00pm Virtual reality and augmented reality 01:00pm to 02:00pm Lunch and opportunity to try out virtual reality technology 02:00pm to 03:00pm 7 types of experiential strategies and techniques 03:00pm to 03:15pm Break 03:15pm to 04:00pm Building blocks of great activations 04:00pm to 04:45pm Measurement and evaluation 04:45pm to 05:00pm Q&A About the trainer: Joss Davidge Innovations Director, BEcause Experiential Marketing Joss spent more than 20 years as a client-side marketer working with some very well-known brands, including Unilever, Kraft Foods and Kohler Mira, before deciding to take his experience to the agency world and join BEcause. His role was primarily focused on building the value of large FMCG brands. =C3=82 The introduction of digital TV, the internet, social media and mobile marketing made a very exciting time to be in the UK marketing world. Joss also spent considerable time working within sales, shopper marketing/trade marketing over this period, which enabled him to understand the important role that customers (as opposed to consumers or purchasers) play in helping to achieve brands objectives. This combined experience has proven invaluable in the exciting world of experiential marketing. Being able to consider brand challenges from the strategic long-term and customer-centric short-terms perspectives ensure that the brand experience campaigns meet the growth deliverables, whilst being realistic and achievable in the real world. The world of experiential marketing is truly an exciting one, where almost anything is possible. The opportunities for creativity are boundless and the direct face-to-face activation with consumers ensures that campaigns engage at a very powerful, personal level. Joss has spent the past 6 years working on numerous household name brands in various sectors - such as Heineken, British Gas, Hive, General Mills, WWF, Qatar Airways and Continental among many others. He is responsible for marketing, strategy, planning and business development at one of the UK=C3= =A2=C2=80=C2=99s leading experiential marketing agencies, BEcause Experiential Marketing. The mantra is =C3=A2=C2=80=C2=9CGetting people talking=C3=A2=C2=80=C2=9D th= rough the unique combination of live activation, promotion and social media/ mobile amplification. CORE AREAS OF EXPERTISE INCLUDE: =C3=A2=C2=80=C2=A2 Experiential and live events =C3=A2=C2=80=C2=A8[6] =C3=A2=C2=80=C2=A2 Integrated marketing campaigns =C3=A2=C2=80=C2=A8 =C3=A2=C2=80=C2=A2 Sampling/ leafleting/ data capture =C3=A2=C2=80=C2=A8 =C3=A2=C2=80=C2=A2 Guerrilla marketing =C3=A2=C2=80=C2=A8 =C3=A2=C2=80=C2=A2 Shopper marketing and promotions =C3=82 Testimonials =C3=A2=C2=80=C2=9CGood to see what=C3=A2=C2=80=C2=99s coming up in the futu= re for live events and how we can use it to enhance customer experience =C3=A2=C2=80=C2=93 great to see breaking-the-mold ideas for using VR & AR.=C3=A2=C2=80=C2=9D - Global Marke= ting, Merlin Entertainments =C3=A2=C2=80=C2=9CThe masterclass offered a great presentation, impressive = case studies and real food for thought. I was particularly inspired with how social now runs through everything and how you marry the real experience with the digital.=C3=A2=C2=80=C2=9D - Senior Manager, American Express =C3=A2=C2=80=C2=9CThank you for a great class. Definitely worth attending a= nd gave us a lot to think about.=C3=A2=C2=80=C2=9D - Head of Events and Senior Advisor, = BBC =C3=A2=C2=80=C2=9CA huge thanks from team Maxxium for your insightful and i= nspiring masterclass. I=C3=A2=C2=80=C2=99ve had three people say it=C3=A2=C2=80=C2= =99s the best lunch and learn session yet - and we are a hard bunch to please!=C3=A2=C2=80=C2=9D - Market= ing Controller, Maxxium =C3=A2=C2=80=C2=9CThank you so much for last week. The session has been rea= lly positively received in the business and people have been asking if there will be another session which is great!=C3=A2=C2=80=C2=9D - Brand Manager, British = Gas Past Attendees Terms and Conditions: Tickets sold are non-refundable. Should the class be cancelled by the organiser due to unforeseen circumstances, a full refund will be made to participants. There will be no ticket sales at the door. All participants must pre-register before attending the Masterclass. Registrations will close on 18 April 2017, 2359. Supporting Partner About Eminence Events Eminence Events specialises in the retail brand industry because we understand the need for first-rate events to impress in this vibrant and buzzing sectors. As part of the ENCE team of marketing professionals, we proudly profess that we are able to integrate marketing knowhow with efficient events management and we are able to sure that your event presents your brand holistically in the right manner to the right audience. When your clients enter an Eminence-engaged event, it is our aim to deepen their relationship with your brand through the experience of the event. ENCE is a KPI-driven marketing agency group that puts our assurance on every marketing dollar you spend. Using Measurable Marketing Matrices (m3) and our Marketing for Return^TM frameworks, you'll get results or your money back, guaranteed. [7]Facebook [8]Twitter [9]Email [10]Phone [11]Website =C3=82 =C3=82 References 1. https://www.becausexm.com/ 2. http://ptix.co/2mAejyA 3. http://ptix.co/2mAejyA 4. http://ptix.co/2mAejyA 5. mailto:prominence@eminence-event.com?subject=3Dre%3A%20Apr%2019th%20Virt= ual%20Reality%20and%20Experiential%20Marketing%20Masterclass 6. http://ptix.co/2mAejyA 7. https://www.facebook.com/EnceEminence/?fref=3Dts 8. https://twitter.com/EnceEminence 9. mailto:prominence@eminence-event.com 10. tel:65325127 11. http://www.eminence-event.com/=0AThis message was sent by: Jason Tan, j= ason@eminence-events.com, jason, 14 Robinson Road #08-01A Far East Finance = Building, Singapore, Singapore 048545=0A=0AUnsubscribe:=0Ahttp://app.iconta= ct.com/icp/mmail-mprofile.pl?r=3D61105867&l=3D23989&s=3DNHQJ&m=3D447635&c= =3D1195896=0A=0A=0A
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