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Date:      Thu, 20 Sep 2001 10:15:04 -0700 (PDT)
From:      "Jeremy C. Reed" <reed@reedmedia.net>
To:        freebsd-chat@FreeBSD.ORG
Subject:   RE: Banner Exchanges
Message-ID:  <Pine.LNX.4.21.0109201010520.14255-100000@pilchuck.reedmedia.net>
In-Reply-To: <00b401c141b3$46dfad60$1401a8c0@tedm.placo.com>

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(No longer Cc'd to advocacy -- this is off-topic.)

On Thu, 20 Sep 2001, Ted Mittelstaedt wrote:

> Wow - that's a lot better than I thought!  That's on par with
> direct mail response rates, quite amazing!

But how does this compare with actual sales?

Clicking on a banner ad is very quick and easy. I'd say that responding to
a direct mail (by phone or filling out a postcard) implies more interest
(and more likely to lead to a sale).

   Jeremy C. Reed
   http://www.reedmedia.net/


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