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Date:      Sat, 04 Jul 1998 01:38:43 -0400
From:      "Francisco Reyes" <reyesf@newsguy.com>
To:        "advocacy@FreeBSD.ORG" <advocacy@FreeBSD.ORG>
Subject:   Re: Advocates, speak up!  (re: just something to say)
Message-ID:  <199807040539.WAA22073@newsguy.com>

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On Fri, 3 Jul 1998 21:59:23 -0600 (MDT), Wes Peters wrote:

>% 	"Look, here is an example: yahoo. Their stock is skyrocketing and
>% they are doing excellent. Yes, they are using FreeBSD. They have in house
>% support for it, but still, they must know what they are doing - their
>% whole operation is FreeBSD based. Another example is Hotmail. Even though
>% they got bought by MS, they are still using FreeBSD on the front end to
>% run their servers since NT couldn't' handle the load. Want another
>% example? Take a look at Best Internet -- they jut filed for IPO".
>
>what isn't, in FreeBSD-Advocacy.  As we talked, we decided success 
>stories like the above are *exactly* what we need to convince business
>people (i.e. "suits") that FreeBSD is a suitable choice for *their*
>business.


I think we need to help FreeBSD advocates (like myself) to bring
FreeBSD to the companies they work for. Just mentioning to our boss
about FreeBSD and who is using it is not enough.

What I was thinking of today (i.e. the reason I joined this list) was
that something like a full/half page ad in the Tuesday New York Times
may be an eye opener.

*** Disclaimer *** I am not into marketting so don't be too critical
on the examples

An ad with something like:
Some of the hottest companies on the Internet are rising to the top
with FreeBSD.
Followed by the best success stories we can find: Yahoo, Best,
Hotmail, any center using clustered FreeBSD boxes.

After the success stories we should to a price comparison against
WinNT and Solaris.

And at the bottom, after some other blur,  something like "Order your
CD TODAY from Walnut Creek CDrom, or download your Free Copy from
ftp.freebsd.org (See www.freebsd.org for instructions).

The money could be collected on an ad campaign. I am positive we can
find a critical mass to  make enough money to pay for the ad.

I suggested the New York times, because I think this should be
targeted to the business side and not the technical. Technical people
either like Unix (including FreeBSD) or think they have better job
opportunities with NT. The business side doesnt' care about
technology, they care about the bottom line: cost!

If we do get to do the ad in the NY times we should prepare a page of
consultants in the NYC area who can offer support for FreeBSD and
have it very visible after the ad.
Better yet the consultant/companies pages should either be sorted by
area or at the very least have the state of the business.

>A business case.  How will using FreeBSD improve their bottom line,
>versus say NT or Linux on a server, or Linux, VxWorks, QNX, LynxOS,
>etc. in an embedded system?

I don't think we need to compare against Linux or any other not well
known OS for a business person. I think NT, Netware and Solaris
should be our targets.


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