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Date:      Thu, 22 Oct 1998 20:29:26 -0400
From:      Garance A Drosihn <drosih@rpi.edu>
To:        advocacy@FreeBSD.ORG
Subject:   Re: Where's the 3.0 press release?
Message-ID:  <v0401170bb2557ceffcbe@[128.113.24.47]>
In-Reply-To: <4.1.19981022175807.066828a0@mail.lariat.org>
References:  <v0401170ab25573c1d46d@[128.113.24.47]> <4.1.19981022161928.06751be0@mail.lariat.org>

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At 6:01 PM -0600 10/22/98, Brett Glass wrote:
> Press releases need to be sent out in advance of availability of
> a product, since they can easily take a week to two weeks to
> translate into press coverage.  As any experienced PR person
> knows, a press release saying "this has already shipped" takes
> a back seat to announcements that come ahead of the ship date.

Oh, okay, that makes sense.

Brett wrote in reply to Garance A Drosihn, who said:
>> I don't think the CD-ROM's are pressed yet, which is to say,
>> people can't "pick up a copy at their favorite store".  It
>> would be good to have a press release once people can order
>> it from Walnut Creek.

This paragraph didn't come out quite the way I meant it to.  I
*meant* to say something more gung-ho in agreement, such as:

   I *do* think that it's very important to get a press
   release out, and as soon as appropriate.

(and I'll leave the question of what "appropriate" is to people
who know PR more than I do...  :-)

---
Garance Alistair Drosehn           =   gad@eclipse.its.rpi.edu
Senior Systems Programmer          or  drosih@rpi.edu
Rensselaer Polytechnic Institute

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