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Date:      Wed, 11 Aug 1999 09:10:03 -0700
From:      Doug <Doug@gorean.org>
To:        Thomas Good <tomg@nrnet.org>
Cc:        Gary Kline <kline@tera.com>, Dutch Collins <dutch@charm.net>, Mitch Collinsworth <mkc@Graphics.Cornell.EDU>, freebsd-questions@FreeBSD.ORG
Subject:   Re: Question about the mascot
Message-ID:  <37B1A05B.2B3B29B2@gorean.org>
References:  <Pine.LNX.3.96.990811082220.27501A-100000@mailhost.nrnet.org>

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Thomas Good wrote:
> 
> On Tue, 10 Aug 1999, Doug wrote:
> 
> > > > argh. Does the Bell Curve invert when the population reaches a certain
> > > > point.
> > >
> > >
> > >             That, or something similar!
> >
> >       If it makes you feel better you can go ahead and belittle people
> > who are put off by it. Knock yourself out. But the fact is, the
> > demon/daemon mascot puts some people off. From a marketing standpoint a
> > logo that makes X% of your target market uncomfortable (where X is
> > actually, most everyone who doesn't already know what *bsd is) is bad for
> > business. It doestn't matter WHY it's bad for business, or how morally
> > superior you feel because you are above those considerations, it IS bad
> > for business.
> 
> If you don't make *some* people uncomfortable you *are* doing something
> wrong. 

	You are proving my point here. You don't care about the marketing
implications at all, it just makes you feel good to know that you are
thumbing your nose at society. Don't get me wrong, as far as I'm concerned
that's a perfectly legitimate thing to feel good about, and goes along
quite well with the fact that freebsd is a vanity OS by and for the
developers. 

> Personally, I find people who want to restrict others' freedom of expression
> far more evil than people who draw cartoon daemons. 

	No one is talking about restricting anyone's freedom of expression, least
of all me. All I am saying is that some promotional materials without
demons on them would be a good thing. 

Doug


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