Date: Mon, 27 Jan 2003 16:28:43 -0800 From: Terry Lambert <tlambert2@mindspring.com> To: "Anthony C. Chavez" <acc@anthonychavez.org> Cc: Michael Lucas <mwlucas@blackhelicopters.org>, Willie Viljoen <will@unfoldings.net>, Eric Anderson <anderson@centtech.com>, freebsd-advocacy@FreeBSD.ORG Subject: Re: Project to improve FreeBSD PR Message-ID: <3E35CEBB.BEC68BE5@mindspring.com> References: <200301270026.32035.will@unfoldings.net> <3E3533B9.7010603@centtech.com> <200301271532.18792.will@unfoldings.net> <20030127173112.GC60735@anthonychavez.org> <20030127131652.A97223@blackhelicopters.org> <20030127185109.GC62737@anthonychavez.org>
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"We don't need another news site" "We need a central repository for BSD-related advocacy materials" Etc. Look. These people are volunteering to do what they are volunteering to do. No more, and no less. It's ridiculous to try and make them fit into "The One True Site". PR, advocacy, and the other things that fall under the umbrella of "marketing" are not about Truth, they are about momentum. People complain that the FreeBSD 5.0 release has not been widely reported; B.F.D.: there are lead times, and FreeBSD didn't make a concerted effort to schedule the release, or contact media outlets at their respective lead times: Magazines 3 months Trade rags 1 month Newspapers 1 week Onlines/Slashfot 1 Day Anything after that is, well, "old news". Trying to do to PR the same thing that has been done to the source tree, i.e. "The One True HEAD Branch, No Others Allowed" is as bad an idea as making "The FreeBSD Handbook" the only book about FreeBSD. It's not even such a good idea for source code, in fact, but the tools -- CVS -- limit you to thinking that way. Don't carry that limited thinking over into other areas of your life, or you will find yourself old, living along, and owning 20 cats, as your sole source of companionship. IMO, the more FreeBSD-related sites, the better. The more FreeBSD news outlets, the better. PR and marketing are all about "creating buzz", like that from a swarm of bees. One bee does not make a swarm. If you are someone who does not understand this idea, please stay out of the way of the people who do, particularly since they are volunteering to do work. If you want to add to Daemon News, and treat it as "The One True FreeBSD Site(tm)", then go ahead and put your eggs into that basket: I'm sure they will appreciate the contributions. But you will be doing less for FreeBSD advocacy, marketing, PR, and overall visibility, by doing so. Don't drag everyone else down to that level with you. Thanks, -- Terry To Unsubscribe: send mail to majordomo@FreeBSD.org with "unsubscribe freebsd-advocacy" in the body of the message
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