Date: Fri, 6 Aug 1999 17:01:27 -0700 (PDT) From: Brian McGroarty <bvmcg@yahoo.com> To: junkmale@xtra.co.nz Cc: freebsd-advocacy@FreeBSD.ORG Subject: Re: Marketing FreeBSD / FreeBSD as a pr Message-ID: <19990807000127.12025.rocketmail@web1005.mail.yahoo.com>
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Hear me out on this: In determining whether major retailors will carry your software product, unless you're Linux or Quake, with anything this side of a quarter million dollars' marketing budget the packaging is as important or more important than the product inside. My last two employers actually went to the extent of letting distributors choose from proofs and guide the final stages of package design. The rare exceptions have been in our dealings with Microsoft who make their own rules, and Lego Media, who already have a proven-profitable relationship with virtually everyone who owns a store. Unless customers are clamoring for a product, package design is EVERYTHING where availability is concerned. --- Dan Langille <junkmale@xtra.co.nz> wrote: > > But these are availability issues. Not packaging. And the > main way to > get the stuff into the shops is to get more exposure so people > know about > it. > > > I keep spare CDs on hand to give out to friends and > co-workers. > > Otherwise, by this point you sound like a religious zealot. > > ditto. _____________________________________________________________ Do You Yahoo!? Bid and sell for free at http://auctions.yahoo.com To Unsubscribe: send mail to majordomo@FreeBSD.org with "unsubscribe freebsd-advocacy" in the body of the message
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