Date: Mon, 4 Jun 2001 18:47:21 -0600 From: "Sharelist-Manager" <sharelist-manager@sharewarepromote.com> To: sharelist@sharewarepromote.com Subject: Shareware Tricks - Monday, June 4, 2001 Message-ID: <NEBBKBONOLJCKCNBMDFJAEADCNAA.sharelist-manager@sharewarepromote.com>
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=========================================================================== Shareware Tricks - Monday, June 4, 2001 =========================================================================== Today's Article: Test...Test...Test!!! --------------------------------------------------------------------------- This newsletter is sent to all shareware authors. If you wish to unsubscribe please follow the directions at the end of this newsletter. If this issue was forwarded to you and you wish to subscribe, please visit http://www.sharewarepromote.com?060401 --------------------------------------------------------------------------- *************************************************************************** ADVERTISEMENT Are your shareware sales as good as you thought they'd be? Could they be better? Visit http://www.sharewarepromote.com?ad060401 and learn more. If you are interested in placing an advertisement in this space please contact britney@sharewarepromote.com Subscribers: 37,502 programmers and developers CPM: $10 Total Cost: $375.50 *************************************************************************** =========================================================================== Today's Article: Test...Test...Test!!! =========================================================================== Many shareware authors are very analytical people. When it comes to advertising their software they pull their hair out trying to come up with the "perfect" ad. So what makes that "perfect" ad? I'm not going to give you a long list of goals you need to meet to have a successful advertising campaign because that all depends on your target audience. And even if you do know exactly who your target audience is, how do you know what will make them want your product? Instead of working that right side of your brain to come up with one outstanding ad, use the left side and take a scientific approach. Here's the idea: Step 1: Come up with 10 banners. Make each one quite a bit different. Maybe add crazy colors to one, text only in another, just pictures in another, maybe animated. It doesn't really matter as long as they're drastically different. Step 2: Post your banners somewhere. It doesn't matter what type of banner program as long as all the banners are circulated through the same route. Step 3: After about a month look at the statistics of each banner. You'll see very clearly which ones were a success and which ones weren't. Step 4: Take the most popular banner from your original test and change one aspect, such as the background color, so that you have 10 of that same banner with that one feature changed and repeat the test in step 2. This approach takes the guesswork out of your design. Why rack your brain trying to figure out what people will be interested in. Let them tell you what they like by testing...testing...testing. Good luck, and happy banner making!!! This article was written by: Derek Olson SharewarePromote.com http://www.sharewarepromote.com?art060401 If you have any questions or comments related to this article you can contact the author: Derek Olson dolson@sharewarepromote.com --------------------------------------------------------------------------- DO YOU HAVE AN ARTICLE? If you have an article about shareware development please send your submission to steph@sharewarepromote.com, and if we feature your article a link to your site will follow the article. --------------------------------------------------------------------------- --------------------------------------------------------------------------- UNSUBSCRIBE INFORMATION If you are not a shareware author and choose not to receive this newsletter, please go to http://www.sharewarepromote.com/unsub.php3 and you will be removed from the mailing list. --------------------------------------------------------------------------- To Unsubscribe: send mail to majordomo@FreeBSD.org with "unsubscribe freebsd-questions" in the body of the message
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