Date: Thu, 18 Feb 1999 11:59:26 -0800 From: Tasha Henderson <tashah@mmgco.com> To: freebsd-questions@FreeBSD.ORG Subject: Press release for FreeBSD Editor Message-ID: <4.1.19990218093431.00a2bd20@mail.mmgco.com>
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Dear Editor, Below is a press release regarding the 100th issue of I-Search digest. I-Search is a free email discussion list released twice a week. The topics range from web developing to search engine optimization. I believe I-Search’s content is relevant to FreeBSD and will be of interest to your readers. Please feel free to contact me. Thanks, Tasha Henderson, Media Relations, (541) 617-5300 FOR IMMEDIATE RELEASE CONTACT: Marshall Simmonds Chief Search Engine Strategist, MMG mailto:mds@mmgco.com http://www.mmgco.com I-Search: http://www.audettemedia.com/i-search I-Search Celebrates 100th Issue Bend, OR -- February 18, 1999 (INB) -- I-Search Digest, an e-mail discussion list covering search engine optimization (SEO), celebrates its 100th issue this week. Launched one year ago, I-Search currently boasts over 4,000 members and is growing at a rate of 100 newcomers per week. The twice-weekly free e-mail publication covers: -- SEO strategies and techniques -- Effective Web design -- Portal news and developments Detailed discussions frequently focus on Yahoo!, Alta Vista, Excite, Hot Bot, Infoseek, Lycos, and Web Crawler; plus international, pay-per click and specialized search engines. “One of the great things about the digest is that the members' Web design expertise ranges from beginner to expert,” said Marshall Simmonds, I-Search moderator. Simmonds is also chief search engine strategist for online marketing firm MMG <http://www.mmgco.com>. "The members create the backbone of the digest. They share experiences and offer advice that is beneficial to other readers." According to the latest GVU study <http://www.gvu.gatech.edu/gvu/user_surveys/survey-1998-10/graphs/use/q52.ht m>, 85% of those surveyed use search engines to find Web pages. In addition, Search Engine Watch reports that 80% of all user sessions start at a search engine. The goal with search engine optimization is to have a site place as high as possible in response to a query for identified keyword phrases. All search engines use fixed criteria in their indexing process, however they are all different and they change the methods they use to evaluate relevancy with frequently. With knowledge of the criteria used by each, it is possible to configure a Web page so as to optimize where it places in the list of query results. For more information on I-Search or to subscribe to the free e-mail newsletter, send a blank e-mail to <mailto:join-i-search@list.mmgco.com> or visit <http://www.audettemedia.com/i-search>; ### To Unsubscribe: send mail to majordomo@FreeBSD.org with "unsubscribe freebsd-questions" in the body of the message
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