Date: Sun, 07 Mar 1999 11:15:39 -0800 From: "Jordan K. Hubbard" <jkh@zippy.cdrom.com> To: Dave Yost <Dave@Yost.com> Cc: freebsd-advocacy@FreeBSD.ORG Subject: Re: bsd vs. linux and NT chart Message-ID: <57399.920834139@zippy.cdrom.com> In-Reply-To: Your message of "Sun, 07 Mar 1999 08:36:03 PST." <v04104400b3084cf07936@[205.219.69.138]>
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> Marketing clarification: > The user sees the choices this way: > * complexity - universal two-floppy set vs. having to figure > out which single floppy to use depending on various factors > * menial labor requirement - two floppies to manipulate vs. > one. The extra complexity outweighs the extra menial labor. > Alternative #2 is easier, so implement that. Thanks for putting this into words that very nicely summarize my own position. This was indeed my rationale for taking the steps I did, but I didn't have as cogent an explanation as this one prepared. As to marketing, I think "marketing" (or, to look at it from a slightly different angle, "being marketable") has always been a hallmark of FreeBSD when compared to the others and should by no means be considered a dirty word. We were the first to actively pursue CD distribution media and a vendor tie-in for same (why? for marketing reasons!), the first to add a fairly decent installer and many other user creature comforts which make the product more attractive to end-users, etc. etc. "BSD" itself has always been the tech's flavor of choice, but marketing it to the more general public was never (to my knowledge) done until BSDI came along. Unfortunatly, BSDI was also too expensive for the general public and that's where I always saw our niche. I have certainly worked from the very beginning of the project to occupy it, and if anything what people are griping about now is that it's time to take it to "the next level" where somebody a lot better at marketing than I grabs the marketing reins and gets us to the next way station. That marketing person (with enough technical clue to understand this unique market niche) is still out there, somewhere, and hopefully we'll find him or her soon. Until then, we can at least do what we can with the folks on this list, many of whom do have some facility with marketing even though it may not be their strong suit. - Jordan To Unsubscribe: send mail to majordomo@FreeBSD.org with "unsubscribe freebsd-advocacy" in the body of the message
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