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Date:      Tue, 27 Nov 2001 08:56:55 -0800
From:      "Ted Mittelstaedt" <tedm@toybox.placo.com>
To:        "Rick Hamell" <hamellr@1nova.com>, "Martin Karlsson" <martin.karlsson@visit.se>
Cc:        <freebsd-questions@FreeBSD.ORG>
Subject:   RE: this spam
Message-ID:  <004f01c17764$85234280$1401a8c0@tedm.placo.com>
In-Reply-To: <Pine.BSF.4.21.0111270850360.52911-100000@heorot.1nova.com>

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>-----Original Message-----
>From: owner-freebsd-questions@FreeBSD.ORG
>[mailto:owner-freebsd-questions@FreeBSD.ORG]On Behalf Of Rick Hamell
>Sent: Tuesday, November 27, 2001 9:03 AM
>To: Martin Karlsson
>Cc: freebsd-questions@FreeBSD.ORG
>Subject: Re: this spam
>
>
>	
>	Out of a million addresses they say you get about .5% sales, which
>is 5000 (assuming I did my math right! :) 
>

Of course it's important to emphasize that this is the lie part of the pitch.
There's no studies or anything that supports a .5% response rate.  Keep in
mind the industry standard for paper junk mail is 1-2% response rate, so if
they put in the actual response rate to spams then nobody would believe it.

Setting the pitch to assume 1/2 of paper junk mail is believable to those
who have never spammed before.


Ted Mittelstaedt                                       tedm@toybox.placo.com
Author of:                           The FreeBSD Corporate Networker's Guide
Book website:                          http://www.freebsd-corp-net-guide.com



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