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Date:      Mon, 13 Sep 1999 23:04:58 -0700
From:      "Jordan K. Hubbard" <jkh@zippy.cdrom.com>
To:        Jonathan Lemon <jlemon@americantv.com>
Cc:        jkh@zippy.cdrom.com, chat@freebsd.org
Subject:   Re: FreeBSD Distributions: Leveling the playing field 
Message-ID:  <80892.937289098@localhost>
In-Reply-To: Your message of "Mon, 13 Sep 1999 12:50:38 CDT." <199909131750.MAA07240@free.pcs> 

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> Isn't there some way that we can come up with a labeling which would
> explicitly allow the various offshoots of FreeBSD to identify themselves
> with the project, while making it clear that they are separate efforts?

It depends on how "separate" they are, and quantifying that is pretty
difficult when it's really such a matter of "feel" for what's
reasonable and what's not.  I think we'll have to simply keep doing
what we're doing, which is to look at each thing calling itself
"FreeBSD" or using the word FreeBSD somewhere in its title and see if
it looks appropriate.

Things which simply call themselves FreeBSD in the software sense
(e.g. having a CD labelled "FreeBSD distribution" or even "Turbo
FreeBSD" :) have to conform to the basic structure of the official
release, from the installation bits to the layout of sources and other
components that would otherwise create great confusion were they to
migrate or mutate substantially from the official version.

Companion products, like "The FreeBSD coloring book" or the "FreeBSD
games pack" which contain just "reasonably related" material for
FreeBSD can also use the trademark as long as it's in good taste and
contains some reasonable tie-in to the core product.  I think the
FreeBSD coloring book would be kind of cool, for example, whereas I
think the "FreeBSD pop-up porno calendar" (or "Chucky the 13th")
really wouldn't be. :).

Some existing examples:

"The Complete FreeBSD" is a book by Greg Lehey about FreeBSD.  As
such, it qualifies handily to use the trademark.  Were the book
actually about beekeeping, it would not.

"The FreeBSD toolkit" is a 6-CD set containing all the extra FreeBSD
packages and ports distfiles (+ other FreeBSD related things) that we
can possibly cram onto them.  It doesn't claim to be a distribution,
and it's not, it's just an add-on pack specifically useful to FreeBSD
people and it also thus qualifies to use the trademark in this fashion.

Some hypothetical examples which would NOT work:

"FreeBSD Ultra LEET" - A 10 CD FreeBSD distribution with a new
re-vamped installer and a special bonus port to the Atari ST.  This
would definitely not qualify because of the different installer (and,
as much as I may dislike my own installer, I at least know what people
are talking about when they report "an installer bug in FreeBSD") and
the Atari ST port would also be rather less than official since the
project has no such thing in its CVS repository.

"Really Small FreeBSD" - A binary-only distribution for embedded
systems work, also containing proprietary network boot-ROM images and
special drivers for various flash products.  This would be a fine
product, I am sure, but again it'd be just too different from
"standard out-of-box expectations" that any user might reasonably have
when hearing the FreeBSD name.  Something with a lot of value-add for
a specific use and no source tree would not meet those expectations,
even though the product itself might be really great for that specific
use.  I'd recommend they call it something like "AtomAntOS" and just
put "Based on FreeBSD" in their sales literature somewhere if they
wanted to give us a nice acknowledgement and maybe catch a little of
the open source buzz, however peripherally, at the same time.

I hope this is clearer now.

- Jordan


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