Date: Sun, 16 Mar 1997 10:54:28 -0500 (EST) From: Charles Henrich <henrich@crh.cl.msu.edu> To: robmel@innotts.co.uk (Robin Melville) Cc: grog@lemis.de, freebsd-chat@FreeBSD.org Subject: Re: "The competition" Message-ID: <199703161554.KAA00587@crh.cl.msu.edu> In-Reply-To: <l03010d02af5171da1031@[194.176.130.25]> from Robin Melville at "Mar 16, 97 10:10:37 am"
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> I'm not sure that you're not missing the point. There is a difference between
simple "informative" advertising (our widgets do this, that and the other thing)
, and product "sensitivity". The advert for Red Hat which started this strand wa
s the latter. The only thing it said about Linux is that you get the source, but
it was posed in such a way as to sensitise hacker types to the freedom and cont
rol that Linux supposedly gives them, and the key message was that "you are one
of us, we understand you -- come join us".
Absolutely, but what target market do we want? 13 year olds in front of
Pentiums, or the server role in ISP's and corporate America? Traditionally
FreeBSD has been marketed at the server role, and I think thats where we want
it. Linux is for Play, FreeBSD is for Work. (course it plays just as well
too).
-Crh
Charles Henrich Michigan State University henrich@msu.edu
http://pilot.msu.edu/~henrich
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