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Date:      Mon, 13 Apr 1998 19:21:15 +0930
From:      Greg Lehey <grog@lemis.com>
To:        dg@root.com
Cc:        Brett Glass <brett@lariat.org>, chat@FreeBSD.ORG, FreeBSD commercial support <supporters@nanyang-computer.com>
Subject:   Re: New name?
Message-ID:  <19980413192115.V28708@freebie.lemis.com>
In-Reply-To: <199804130928.CAA03504@implode.root.com>; from David Greenman on Mon, Apr 13, 1998 at 02:28:58AM -0700
References:  <19980413132146.H28708@freebie.lemis.com> <199804130928.CAA03504@implode.root.com>

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On Mon, 13 April 1998 at  2:28:58 -0700, David Greenman wrote:
>> On Sun, 12 April 1998 at 21:13:20 -0600, Brett Glass wrote:
>>> I think that, a substantial number of messages ago, someone messages
>>> the possibility of a name change that made FreeBSD sound less "cheap."
>>> What sort of image would a new name project? Perhaps an aura of
>>> quality -- such as "BSD Professional?" (This would also suggest that
>>> professionals support it.
>>
>> This was one of the names I suggested on the -supporters group.  Well,
>> BSD Pro.  Yes, on that list we agree that the "Free" in the name is a
>> disadvantage when "selling" into a corporate environment.
>>
>> Other names that were mentioned are "BSD Gold" and "BSD 2000".
>
>    All of these would violate BSDI's trademark. I think I can say with some
> certainty that we will never change the name away from FreeBSD.

This definitely wasn't the intention.  Well, not mine, anyway.  I
think people are somewhat overemphasizing this issue, which is not
really important to the support issues (why isn't anybody discussing
them?).  If some customers won't take FreeBSD because of its name, I
don't have any particular problems with selling them substantially the
same product with a different name.  I don't think this is a good
reason to change the mainstream name, however, and I suspect that as
these customers mature they will appreciate that the packaging isn't
as important as the content.

Greg

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