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Date:      Thu, 16 Jan 1997 05:38:05 -0800
From:      "Jordan K. Hubbard" <jkh@time.cdrom.com>
To:        "Brian J. McGovern" <mcgovern@spoon.beta.com>
Cc:        hackers@freebsd.org, julian@whistle.com
Subject:   Re: Commerical applications (was: Development and validation tools...) 
Message-ID:  <26206.853421885@time.cdrom.com>
In-Reply-To: Your message of "Thu, 16 Jan 1997 07:20:25 EST." <199701161220.HAA03853@spoon.beta.com> 

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> I really think what FreeBSD needs right now is a tremendous push in the PR
> arena. For a lot of Sun-heads (a generic term I use for anyone who won't

Absolutely!  Not enough FreeBSD users are willing to write about their
experiences with the OS, and Unix Review, Unix World, Dr. Dobbs
Journal and ;Login would *love* to have articles of that nature
submitted.  In the last ;Login issue was, in fact, an editorial
bemoaning the fact that the readership just didn't seem to be into
providing good articles anymore, and maybe it was time for USENIX to
stop publishing the newsletter if its readers weren't going to avail
themselves of it.

So I guess the point I'm making is this: You walk into any technical
bookstore on the planet, it seems, and you've got your Linux books
fairly leaping off the shelves, pictures of Linus on the front cover
of Time Magazine, 10-foot tall penguins pointing you at stacks of
Linux "Internet Starter Kits", you name it.  How did this happen?  Who
wrote all these goddamn books and magazine articles?  The users did,
that's who.

To be sure, one or more of us core team members will eventually have
books of our own in those bookstores as well as occasional magazine
articles in the UNIX press, and it's definitely necessary that we try
to set good examples for constructive evangelism, but still - we can
hardly have a PR stampede just by ourselves. :-)

We need more user participation, more people out shaking the bushes
and organizing user group meetings.  It's not hard!  Hell, in most
cases you can just go speak at some existing local PC users group
meeting and get the 4 or 5 UNIX enthusiasts who are there to talk to
you after the meeting.  Tada!  You now have the nucleus for a local
UNIX user's group! :)

There are also high schools and colleges who'd love to have someone
come by and explain FreeBSD to them, and I always make a point of
dropping by the local CS department with a stack of CDs if I'm ever in
a new town with a good-sized college or university.  It wins converts.

"Oh sure," you say.  "That's easy for you to do when you can play
 Johnny Appleseed* with free promo CDs!"

Not a problem.  If you spot a good opportunity to get FreeBSD started
at a local campus or research center, just drop me an email with
address info, desired quantities and contact information (who the CDs
go to) and I'll do the rest - all you need to do is identify the
opportunity.

Magazine articles are also an excellent way of reaching a large
audience and some FreeBSD users have already done some pretty
impressive FreeBSD features for national magazines (like Tatsumi
Hosokawa, who got what looks to be most of the November 1996 issue of
UNIX User/Japan devoted to FreeBSD related material - way to go
Tatsumi! :-).  This is good!  Keep doing a lot more of that, guys, and
we won't have a thing to worry about! :-)

					Jordan



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