Date: Tue, 6 Nov 2007 21:59:45 -0800 From: "Ted Mittelstaedt" <tedm@toybox.placo.com> To: "Ashley Moran" <work@ashleymoran.me.uk>, <jamesh@lanl.gov> Cc: Chad Perrin <perrin@apotheon.com>, freebsd-questions@freebsd.org Subject: RE: New FreeBSD art? Message-ID: <BMEDLGAENEKCJFGODFOCIEBGCFAA.tedm@toybox.placo.com> In-Reply-To: <04646971-8985-43CE-B3F0-172DE6CCCAF2@ashleymoran.me.uk>
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> -----Original Message----- > From: owner-freebsd-questions@freebsd.org > [mailto:owner-freebsd-questions@freebsd.org]On Behalf Of Ashley Moran > Sent: Friday, November 02, 2007 3:44 PM > To: jamesh@lanl.gov > Cc: Chad Perrin; freebsd-questions@freebsd.org > Subject: Re: New FreeBSD art? > > > > On Nov 02, 2007, at 2:05 pm, James wrote: > > > 1. Write to trademark@FreeBSDFoundation.org asking permission to > > use > > a trademarked image > > 2. Include a trademark sign on your site > > 3. Include a line that says something like "Trademark of the FreeBSD > > foundation" > > 4. Don't cut up the image and reproduce it in some other image > > without > > permission > > > > > > That's about it. The rest is mostly lawyer-ese > > > > I was just hoping to find a new version of the "Powered by FreeBSD" > logos to use as an image link back to the FreeBSD page. Those can be > used on sites served by FreeBSD, without requesting permission. I > mean, I want to *advertise* the project, it seems silly that I have to > ask permission and display trademark notices. I could still use one > of the old ones, I just wondered if there were any available using the > new logo. > You probably won't find any. One of the (many) problems with the new logo is the large color variation. This makes it look "real kewel" when it's displayed on the cover of a CD case, or a poster or a book. But shrinking it down would remove all of that and you would end up with essentially a red splotch. If you compare for example the daemon on the CD cover of the version 1.1 release, pictured here: http://www.mckusick.com/beastie/shirts/bsd4_3.html Note the fine shading and variation on the shadow part of the daemon. Now, compare that to the later renditions on the "powered by" logos here: http://www.freebsd.org/art.html Notice how the fine shading is gone and replaced with a single uniform black. Whoever built the daemon image for the Powered By logos must have spent hours and hours and hours on getting the shading to look acceptable on the much smaller Powered By image. It works because the daemon image is not a simple shape image, it's outline is complex. The same trick would not work for the red ball, it would just end up looking like a red moon being eclipsed. The primary reason the new logo was dreamed up was due to complaints by one of the core members that whenever they did a presentation about FreeBSD people would waste a huge amount of time getting through the "yer logo looks like Satan" stage before he could actually talk about the operating system itself. They wanted a "kewel" looking logo that could be plastered on large posters, CD cases, book covers, and such marketing materials without ignorant people thinking it was some kind of devil worship cult at the trade shows. They wern't at all concerned with a logo that would look good on a "powered by" entry on a webpage. > While I'm on the subject, can anyone open the SVG version? URL please? Ted
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