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Date:      Tue, 9 Jul 1996 16:30:12 +0200 (MET DST)
From:      Wolfram Schneider <wosch@cs.tu-berlin.de>
To:        doc@freebsd.org
Subject:   FYI: IDML
Message-ID:  <199607091430.QAA24241@caramba.cs.tu-berlin.de>
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http://www.identify.com/welcome/idml-faq.html


    What is IDML? 

        IDML is an extension to HTML that gives Internet
        marketers and publishers a standard way to identify
        themselves, their content, and their products.
        (Example) This makes it easier for customers to find
        what they want, and for publishers to reach the
        audience they want. 

        IDML is a simple way to tag products and pages to
        make it easier for people to find them. It looks and
        behaves just like HTML, and a content creator inserts
        it into a page on the web alongside the HTML. When
        a browser encounters IDML it ignores it; but when
        the Identify robot encounters IDML, it uses it to
        categorize a page more precisely than any search
        engine could. Our Identify technology helps users find
        what they want quickly with far fewer false matches
        and missed hits.

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