Date: Fri, 5 Mar 1999 23:40:05 -0500 (EST) From: Pat Lynch <lynch@rush.net> To: Brett Glass <brett@lariat.org> Cc: The Hermit Hacker <scrappy@hub.org>, freebsd-chat@FreeBSD.ORG Subject: Re: Guess we've lost the server market too...? Message-ID: <Pine.BSF.4.05.9903052339410.506-100000@bytor.rush.net> In-Reply-To: <4.1.19990303025641.03ef9ba0@localhost>
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YOu *REALLY* want to be the "Raving Loonie" contingent don't you? -P
___________________________________________________________________________
Pat Lynch lynch@rush.net
Systems Administrator Rush Networking
"Wow, everyone looks different in Real Life (tm)"-
Nathan Dorfman meeting people at FUNY
___________________________________________________________________________
On Wed, 3 Mar 1999, Brett Glass wrote:
> At 01:04 AM 3/3/99 -0400, The Hermit Hacker wrote:
>
> >> If folks would like to see FreeBSD go ANYWHERE in terms of
> >> market share, reputation, and installed base, it's time
> >> to strategize. I've got a plan; who's with me?
> >
> >My all ears...
>
> OK, I'm traveling this week, so I'll need to outline this in
> several steps.
>
> The first thing is to form several teams out of those who are
> active on these lists. Here are the four I envision. (Each
> will appeal to certain personality types, as you'll see.)
>
> 1) The Raving Loonies. This is the fun one. You get to go
> totally over the top on public forums, starting flame wars,
> bashing and baiting the competition. Think "Team OS/2," but
> even more out of control. The more fuss this "lunatic fringe"
> makes, the better. The purpose of this group is really not to
> sell the product but merely to draw attention to it; after that,
> the next group takes over. So, it needs to be the most slavering,
> slobbering, fanatical, over-the-top kind of "advocacy" --
> advocacy which sometimes backfires but GETS ATTENTION. Asbestos
> underwear required to endure flames.
>
> 2) The Voices of Reason. These folks also speak in public
> forums, but apologize for the activities of the loonies.
> They then offer carefully chosen studies and data showing
> that the product really is superior. They present papers
> at conference describing the superior technical features
> of the product. Jordan Hubbard would be an excellent member
> of, or leader for, this contingent, since he is already
> doing some of this. But we need more.
>
> 3) The Salespeople. These people sell the product to OEMs,
> VARs, and retailers. The idea: to promote FreeBSD as an
> installation option on new PCs and to get it carried in
> bookstores and computer stores. These people will be empowered
> to offer free Web listings -- essentially, ads -- to vendors
> that sign on. They'll also have a budget of free CDs to hand
> out. They work with the next group to generate mentions of
> these vendors in the press.
>
> 4) The Press Release Writers. This group generates one press
> release per week about the product. The press releases are
> essentially "pre-written" articles that are easy for magazines
> to drop into the space they must fill in their publications --
> especially when there's a tight deadline. This group uses a
> "shotgun" approach; it's unpredictable which press releases
> will actually be printed in what publications. But they need
> to keep them coming -- again, once a week -- and posting them
> and mailing them as widely as possible.
>
> Netxt, I'll want to discuss what each of these four groups should
> start doing.
>
> --Brett Glass
>
>
>
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