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Date:      Tue, 16 Feb 1999 19:35:18 +0000 (GMT)
From:      Terry Lambert <tlambert@primenet.com>
To:        jcwells@u.washington.edu
Cc:        freebsd-chat@FreeBSD.ORG
Subject:   Re: We should all read this
Message-ID:  <199902161935.MAA23974@usr02.primenet.com>
In-Reply-To: <Pine.BSF.4.05.9902152117190.1414-100000@s8-37-26.student.washington.edu> from "Jason C. Wells" at Feb 15, 99 09:17:53 pm

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> http://www.oreilly.com/ask_tim/
> 
> Good talk about how PR can be done.

OK, for a short article.

I suggest the following books:

	Crossing the Chasm : Marketing and Selling High-Tech Products
	to Mainstream Customers -- Geoffrey A. Moore
	Harperbusiness
	ISBN: 0887307175

	Inside the Tornado : Marketing Strategies from Silicon
	Valley's Cutting Edge -- Geoffrey A. Moore
	Harperbusiness
	ISBN: 0887307655

	Successful Marketing Strategy for High Tech Firms (Artech
	House Professional Development and Technology Management
	Library) -- Eric Viardot
	Artech House
	ISBN: 0890067708

	Marketing High Technology : An Insider's View -- William H.
	Davidow
	Free Press
	ISBN: 002907990X

	The Macintosh Way -- Guy Kawasaki
	Addison-Wesley Pub Co
	ISBN: 0673461750

	Selling the Dream : How to Promote Your Product, Company,
	or Ideas-And Make a Difference-Using Everyday Evangelism
	-- Guy Kawasaki
	Harperbusiness
	ISBN: 0887306004

	How to Drive Your Competition Crazy : Creating Disruption
	for Fun and Profit -- Guy Kawasaki
	Hyperion (Adult Trd Pap)
	ISBN: 0786881631 

	Rules for Revolutionaries : The Capitalist Manifesto for
	Creating New Products and Services -- Guy Kawasaki, Michele
	Moreno, Gary Kawasaki
	Harperbusiness
	ISBN: 0887309968

	Radical Marketing : From Harvard to Harley, Lessons From Ten
	That Broke the Rules and Made It Big -- Glenn Rifkin
	Harperbusiness
	ISBN: 0887309054

					Terry Lambert
					terry@lambert.org
---
Any opinions in this posting are my own and not those of my present
or previous employers.

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